The Red One, or the Red Pepsi. A.K.A Coca-Cola
Coca-Cola is the worlds’s most popular drink and recognizable brand, however in Saudi Arabia this is not the case. Often referred to as “The Red One” or “The Red Pepsi”, Coca-Cola sought the opportunity as an official World Cup sponsor to finally sink it’s with the Saudi audience. By living up to its motto “Real Magic” we took fans instantly and directly to the World Cup just by watching an ad.
ROLE: Senior Art Director
AGENCY: Memac Ogilvy | CLIENT: Coca-Cola