LIKEA

LIKEA, for IKEA

IKEA is for everyone. This is why the core creative idea is based on our simple visual storytelling highlight the personalization existing within each IKEA item. A simple yet powerful message crafted to earn the attention of the reader through a personal affirmations that home “IKEA” at heart of it. We leveraged the power of language by crafting numerous idioms and paired them alongside IKEA’s own image library, bringing to life a new kind of storytelling where consumers became active participants. This clever execution made the cost of the campaign $0, easy to adapt, and publish on digital platforms. Allowing it to permeate across language and cultural barriers quickly and effectively with a simple and genuine message: IKEA is between you and a better everyday.

ROLE: Creative Director and Copywriter
AGENCY: Memac Ogilvy | CLIENT: IKEA

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